Article Marketing – Promoting Your Brand

One of the fastest ways to increase traffic to your web site or blog is through article marketing. It also significantly increases the number of external links to your web site. This can help you move up in the search engine rankings. Although the articles that are posted in online directories are not supposed to be article advertisements, they can be focused on your industry with links in the resource box to your site. They can address the needs that your products fulfill and how they do it. If possible, find a topic that allows you to write a “how to” article. 


These are also the most likely to be published by other sites. Broad based, informative Internet marketing articles will attract a larger reader base than a technical article. However, if you write something that is industry specific, you may find that your site attracts a larger percentage of qualified prospects/customers. Each has its advantages. The goal should be to make the articles informative about a specific topic rather than concentrating on driving your web site traffic. The back links to your site are invaluable for helping you move up the rankings with the search engines. There are many different ways you can use these links.


The strategy with the best results includes using a maximum of two links in the article’s resource box. The links on your Internet marketing articles should each go to a different page. One to your home page and one that most closely relates to the topic of the article are usually the best choices, but it is your choice. To be effective, you need to write several articles and each one should have its own combination of links. This increases the number of external links to your site, known as link popularity. Writing articles for submission can be time consuming, and finding content is sometimes difficult. 


However, it is one of the most effective ways to build traffic to your site and increase brand recognition. Depending on the directories that you use to submit your Internet marketing articles, you may be able to use HTML rather than text links. This often makes it more difficult for people to find your web address though. If you want Webmasters and other web searchers to be able to republish your articles or visit your site, it is recommended that you use the links to make it as easy as possible for them. This will increase your visitors and ranking.


Helpful Tip:  Set up an account at the online article directory, www.eZineArticles.com to post your articles.  


To Your Article Marketing Success!


Rebecca