Article Marketing – Promoting Your Brand

One of the fastest ways to increase traffic to your web site or blog is through article marketing. It also significantly increases the number of external links to your web site. This can help you move up in the search engine rankings. Although the articles that are posted in online directories are not supposed to be article advertisements, they can be focused on your industry with links in the resource box to your site. They can address the needs that your products fulfill and how they do it. If possible, find a topic that allows you to write a “how to” article. 


These are also the most likely to be published by other sites. Broad based, informative Internet marketing articles will attract a larger reader base than a technical article. However, if you write something that is industry specific, you may find that your site attracts a larger percentage of qualified prospects/customers. Each has its advantages. The goal should be to make the articles informative about a specific topic rather than concentrating on driving your web site traffic. The back links to your site are invaluable for helping you move up the rankings with the search engines. There are many different ways you can use these links.


The strategy with the best results includes using a maximum of two links in the article’s resource box. The links on your Internet marketing articles should each go to a different page. One to your home page and one that most closely relates to the topic of the article are usually the best choices, but it is your choice. To be effective, you need to write several articles and each one should have its own combination of links. This increases the number of external links to your site, known as link popularity. Writing articles for submission can be time consuming, and finding content is sometimes difficult. 


However, it is one of the most effective ways to build traffic to your site and increase brand recognition. Depending on the directories that you use to submit your Internet marketing articles, you may be able to use HTML rather than text links. This often makes it more difficult for people to find your web address though. If you want Webmasters and other web searchers to be able to republish your articles or visit your site, it is recommended that you use the links to make it as easy as possible for them. This will increase your visitors and ranking.


Helpful Tip:  Set up an account at the online article directory, www.eZineArticles.com to post your articles.  


To Your Article Marketing Success!


Rebecca

Personal Branding Online – Steps to Solidify Your Brand

There are many reasons to build a personal brand. The most common reason is that by creating your personal brand online, you differentiate yourself from others and become memorable. It’s about bringing the trust and integrity that you are known for in the physical world and transferring it to your reputation online. A successful brand sets you apart from everyone else. It can be anything for the amount of content that you have to the products you offer. Your brand is not a character that you play, but a genuine reflection of who you are and what you represent.

Many people use an alias, rather than their true name for personal branding online. This makes it difficult to explain if you are applying for a job and your potential employer wants to find you online. Publicize your achievements and successes to show your expertise and knowledge. Share tips and other information with people in your industry. Talk about what methods or techniques helped you succeed. Consider following other people in your industry to see what works for them. Focus your attention on the areas that are frequented by your target audience. This may require some research.

Find out if your name is an available domain. This is often one of the easiest ways to be found, especially if you are just getting started creating you personal brand online. If you have started a blog, syndicate it in brand related sites and industry networks. Social media sites can be useful if you choose the right platform to carry your message. There is a significant amount of time commitment involved in keeping the information current and responding to comments in a timely manner, so takes some time to research, which will work the best for you. These sites are designed to be social, interactive environments. 

It’s about getting to know people and taking time to build relationships. There are many different types of content that can be used to reinforce your personal brand online. You can create and circulate newsletters that include information in your field, furthering the perception that you are an expert. Build an affiliate network that will promote your products, and as a result, your brand. Post on blog sites other than yours. People will follow you if they like what you have to say. Building a personal brand can be time consuming, but if you do it right, it will help increase your exposure and encourage your business to grow.

To Your Personal Branding Success!

Rebecca

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