Attraction Marketing Online – Become an Authority

When network marketing became popular, it was all about tapping into the network of people in your area. This often involved trying to recruit everyone you knew, from friends and family to co-workers and maybe even complete strangers that you met while in line for coffee. The Internet allows people to network in areas they never thought possible, from meeting potential distributors in the next state, to those who are halfway around the world. Location is no longer a barrier to success. However, you still need to attract the right type of people to your business. This is where attraction marketing online comes in. 

Having an online presence, whether through a blog, web site or social media platform is one of the best ways to take advantage of the opportunities presented by attraction marketing online. To do this, focus on becoming an authority in your particular market. This can be done in a couple of ways. One of first things people do when they want to find information is go to a search engine and type in a keyword or phrase that best describes what they want. The web sites that come up in the top five results are the most likely links to be selected. 

They are at the top of the list because the search engine perceives them as being an authority. Although each search engine’s algorithm varies, they are all based, to some extent, on the percentage that the page content matches the search parameters. It also considers the frequency and consistency with which the location is updated. This brings more searchers to your site, which increases the perception of authority, thus improving the value of attraction marketing online. It is not only the key words that are considered by the search engines. It is also links from external pages to you site. There are several ways to build links. 

One of the most popular methods is by article submission to online directories. Once posted, they can remain as resources for years, increasing your attraction marketing online results. The primary goal of the article is give value to the reader. It should be focused around the key words so that it provides relevant content. A link to your site is in a resource box at the bottom of the article and should also provide quality content. The more closely the article adheres to the search terms, the more of an authority you will be considered. This increases your ranking so that more people can find you.

To Success!

Rebecca